VISUALIZE HOSPITAL INFRASTRUCTURE IN DETAIL
ACHIEVE PRECISION NUANCES IN CUSTOMER SEGMENTATION
DRIVE ACCOUNT LEVEL OPPORTUNITY ASSESSMENT & ANALYTICS
ESTIMATE MARKET POTENTIAL FOR 48 COUNTRIES
RE-ALIGN YOUR BASE DRIVERS FOR MARKETING ANALYTICS
Medical Device Visualization
Our med-tech platform with curated data and customized analytics has been built over a period of 5 years.
Currently, this is the only such comprehensive platform globally for medical devices. In under a few clicks you could:
- Visually map over 30,000 hospitals
- Compare installed base and market potential for 25+ types of medical devices
- Dwell deep into 13+ care areas
Market Potential & Penetration
Central to our philosophy is the idea of democratizing curated data and insights for medical devices. The market potential mapper in HospeTrack is one of the manifested outcomes of our philosophy.
Our medical device penetration percentages by hospital types are among the most sourced data points in the med-tech industry. The market potential tool allows you to review forecasts around sales targets and opportunities with greater precision, irrespective of the medical device you deal with.
Beds & OR Distribution
Some of the most relevant challenges in med-tech industry include – assessing sales propensities, hospital investments and procurement strategies based on hospital capabilities around specialized beds / wards / surgical areas.
HospeTrack takes such questions head-on and allows users to understand individual hospitals based on bed-size, ICU / NICU strength, Operating rooms, as well as their distribution based on 13+ care areas.
Care Area Platform
Our platform helps track the evolution of hospitals from basic to specialized care. It enables:
- Sales and marketing functions of med-tech companies to track evolution of their key customer segments
- Differentiated view of core vs. exploratory needs
- Prediction of upcoming care-area advancements and capability expansion of hospitals / diagnostic centres / clinics etc.
Our platform also has the basics covered for you. Within just a few clicks, you can generate a series of insights that would help understand the health infrastructure of a county.
- Visualize the healthcare delivery system including the various tiers of care
- Map greenfield projects
- Create heat maps to assess need-gaps and opportunities across cities / provinces / regions
On-Demand Precision Customization
Consulting our med-tech experts has never been easier. Our expert team of analysts and medical device consultants are only a click away from helping you customize your data / insights / modelling needs. Our analysts could help you:
- Estimate market potential maps for individual medical device types
- Create Segment-level purchase propensity
- Develop opportunity-maps across regions and customer types
- Assess competitive landscape for medical devices (and a whole lot more…)
Fuel Your Strategic Initiatives
Hasten your strategic initiatives with our comprehensive platform:
- Map distribution of medical devices by region, city, hospital type, ownership
- Align your sales strategy with the installed base of medical devices across individual hospitals
- Make data-driven decisions on field services, supply chain and sales force strategies
Accelerate your Opportunity Mapping
Subscribers of the HospeTrack platform get an exclusive access to a curated methodology allowing validated market potential estimates to help re-engineer their target setting processes. The platform:
- Provides you with market potential estimates at a device level by country and hospital-type
- Fulfils your needs related to market penetration mapping by hospital types, device types and by care-areas
- Helps estimate total addressable and serviceable market within a few clicks
Achieve In-depth Customer Segmentation
Leverage our platform to create a detailed customer segmentation across various geographies.
- Segment your customers based on ownership and installed base of medical devices
- Create heat maps of various customer segments across cities, regions and GPS coordinates
- Understand your top account segments based on their current and future focus on care areas and specializations
Optimize your Field-force Plans
Utilize HospeTrack insights to customize your services, parts, and inventory planning.
- Understand the evolutionary cycle of hospital types by departments to predict their incoming needs Understand the departmental maturity of hospitals to design your field services and parts supply chain network Effectively use account-level specializations to offer customized product bundles
Bolster Marketing Operations
Use our medical device distribution maps to optimize personnel distribution for services, sales, and supply chains.
- Superimpose our medical device distribution maps to forecast your sales force effectiveness
- Generate leads and run marketing campaigns with higher effectiveness
- Plan and manage CMEs and Training based on KOL hotspots
- Assess customer segments that may require a differentiated market creation strategy
Validate Your Analytics Strategy
Leverage our insights to change the way you use base drivers for advanced modelling and forecasting processes.
- Integrate APIs with your databases to form a 3rd party validation of your market performance reporting tools.
- Forecast with higher precision while acknowledging the uniqueness of every single hospital account
- Course-correct your base drivers that form the foundation of your analytics strategies